Linked

Since Starbucks released its Veranda blend, light-roast coffee has been seen in the news a lot more. That’s a good thing for people who care about coffee quality. The Wall Street Journal gives an in-depth look at the trend of light-roast coffees, even among large companies such as Peet’s, Tully’s and Starbucks. The author of the article should take a trip to the Northwest, where light roast is becoming the norm. link

Convenience, convenience, convenience. Latest consumer research shows that 17% of US coffee drinkers prefer to get their coffee from a single-serve brewer. link

In related news, Green Mountain Coffee Roasters stock jumped more than 23% one day this week as the company’s beat Wall Street’s expectations (for earnings, not taste). One big question looming over the company’s future is, what happens when the patent on the K-Cups expires later this year? link

Leonardo DiCaprio is getting into the coffee business, partnering with La Colombe Torrefaction to sell LYON coffee  to raise money for environmental causes. La Colombe co-founder Todd Carmichael is featured in a video on the page cataloguing his trip to Haiti, where the coffee will be sourced. link

Coffee is well on its way to being considered a “superfood” (er, superdrink) as long as it is consumed in moderation, according to this piece in Fox News. link

Is this for real? I mentioned David Lynch’s coffee brand a few weeks back. To promote it, Lynch produced one of the strangest (and kind of disturbing) commercials I have ever seen. It’s what you would probably expect from the producer of Twin Peaks.  link

Tacoma to PDX: it shouldn't be so hard, right?

[I spent a couple days in Tacoma last weekend as a judge at the Northwest Regional Barista championships. I’m still working on an article about that experience, but I wanted to first share my misadventures trying to get back to Portland.]

Under most circumstances, I’m a big fan of mass transit, mostly because it means I don’t have to drive and can focus on doing other things. However, when you rely on someone else to get you places, you are at the mercy of forces beyond your control. Most of the time you get where you want to go when you want to get there, but not always.

Riding up to Tacoma (I came with Brandon Arends), I figured I would be able to find someone who was headed back to Portland from the NWRBC on Friday afternoon. The barista competition runs Friday, Saturday and Sunday, but I needed to leave early to get back to Portland. If my efforts failed, I knew I had some friends leaving Tacoma for Portland on Saturday morning, so I had a backup plan.

Unfortunately, my original plan was faulty. It was a parade of bad luck and even worse timing. It seemed like the universe had conspired against me to slow my travel down.

Swing….and a miss!

When Friday’s competition ended, I asked around to see if anyone was headed back to Portland. I was told that ‘someone named Jeff’ was going back, but that he had already left. Rats. Another person suggested I take the train. That sounded like a good idea. Amtrak is a nice way to travel between Tacoma and Portland. I pulled out my laptop and checked the schedule. The next train to Portland was leaving about 3:10pm, which would  put me in Portland by 5:30. Perfect—except that it was already 3:00 and there was no way to make it to the station, buy a ticket and get on the train in time for its departure. The 6pm train was sold out, so Amtrak wasn’t an option. Double rats.

That was two near misses, and I wasn’t even out of the convention center yet.

Brandon, who was staying until the next day, and I went back to the hotel about 3:20pm. The first thing I did was check the Greyhound bus schedule to see when the buses left. There was one leaving at 5:10pm that still had seats available. I almost bought a ticket, but then I remembered that sometimes you can find people on Craigslist (CL) looking to share rides. What the hell, I thought, I’m up for an adventure, so I went to CL to try to find a ride.

If you’ve never used CL to purchase or anything, the site is a free online classified ad site that has a very unique etiquette model. Whenever you try to sell or buy something, you have to accept that people won’t necessarily give you a response. If they don’t call you, you have your answer—no. Therefore, when you are trying to get something on CL, you have to send out multiple feelers. Some bite, most don’t. It’s not that people are being rude—rather, that’s just how the game is played. You just have to accept it.

On the Seattle rideshare section, I found a few different possibilities. One person named Josh was leaving Tacoma at 3:30pm with room for three people. He left a phone number to call.  He didn’t answer, so I left a message and a contact number. Another ad said that two students planned to leave around 2pm. Two o’clock was already long past, but people’s intentions don’t always work out, so I sent them an email in case they were behind schedule.

A third ad said that she was leaving Seattle for Portland that evening (see picture).

I sent an email, trying my best to convince her I wasn’t dangerous, creepy or looking for more than conversation, but I must have failed, because I got no response.

Finally, I found an ad saying that someone was leaving Tacoma for PDX about 3:45pm, asking $20 for help with gas. That was better than the $35 that Greyhound wanted. I sent the person a text, saying that I was in Tacoma at the La Quinta hotel, right off the freeway. No response. About 10 minutes later, I wrote and was more direct: “I have $20 and I’m right by the freeway exit,” I clarified.

I waited another 20 minutes, figuring that if no one responded I still had time to buy the bus ticket. About 4:15, I decided to go ahead and buy the ticket. Reluctantly (should I wait?), I pressed the ‘Confirm Purchase’ button. I received a confirmation email that told me to be at the station an hour before departure to pick up the ticket, which made no sense because it was already less than an hour before departure. I love computers. They give such great customer service.

Doh!

As I closed the screen of my laptop, I heard the familiar bzzz-bzzz of my phone, indicating an incoming text message. The person I had texted earlier said that he would be there in a few minutes and asked for the address of the hotel. Aaaggghhh! I knew I should have waited (I had bought the cheaper, nonrefundable ticket, of course). I texted back that I had just bought my bus ticket and that I didn’t need him to pick me up. Damn. That was about 4:20. Had I ridden with him, I would have gotten back to PDX about 6:45pm. As it was, my bus was scheduled to pull into Portland at 8pm.

Since I was supposed to be at the station an hour before departure, I left the hotel at 4:30 and walked toward the station with my bag. It was a beautiful day in Tacoma, the sky was blue and the crisp air was invigorating as I walked briskly toward the bus stop. It felt good to be traveling on my own again, even if it was only from Tacoma to Portland. There was an extra bounce in my step as I made may way down the hill to the Greyhound station.

When I got to the station, it was dark, and locked. A man waiting outside told me that the station doesn’t open until 5:00. But doesn’t the bus leave at 5:10? Didn’t Greyhound’s email tell me to be at the station an hour early? Who’s in charge of the  computer system?

It wasn’t much fun standing there on the street, waiting with nowhere to go. In the back of my mind, I was marginally worried that the station might open late and there not be enough time to get the tickets printed out before the bus left. I was prepared to try to talk my way onto the bus using nothing more than the confirmation email on my phone. The message clearly stated that a paper ticket was needed for boarding, but if you couldn’t get the company to print it out on time, that wasn’t my fault, was it?

It turns out my worries were unfounded. The customer service rep was on time, and he printed out my ticket by 5:05pm, though it would not have mattered if I had shown up late. The attendant soon informed us that the bus was running “20 minutes late.” Of course it was.

At fifteen minutes to six (35 minutes late), the bus pulled in. We boarded the bus and were on the road ten minutes later, 45 minutes after the bus was scheduled to leave. At that time of day, the traffic is pretty bad in the region and the driver had to fight stop and go traffic until almost Olympia, where the bus stopped to drop a couple people off. Our expected PDX arrival kept getting later and later. I spent time writing about the NWRBC experience until my laptop battery quit, then I shut off the light and sat in my seat staring into the dark night.  

In all the excitement, I had forgotten to eat, so I sat there staring out the window trying to ignore my growling stomach. One of the rules of the road is that you should always have some backup eats for situations like this. I had violated the rule. One more thing.

We finally pulled into Portland at 9:00pm. I checked the Tri-met bus arrivals at the nearest station for my route home. The next #19 bus was coming in three minutes, which meant that by the time the bus finally parked, the opportunity was gone. Yep, that’s just how the whole trip was – one more missed connection. The next #19 was not coming for another half hour. I could do nothing but throw my hands up and laugh (and swear, if I’m being honest). To kill time, I decided to walk from the Greyhound station up to PSU. The exercise felt good after sitting around for so long.

As I was waiting at the PSU stop, my phone buzzed as it received another text from the mystery driver who nearly gave me the ride. He offered to take me back to Tacoma on Sunday. In my reply, I thanked him for the offer and said I lived in Portland, taking the time to lament that I still wasn’t home. I could picture him laughing as he responded with the news that he was headed out to a bar. That was the end of an anonymous conversation with an unknown fellow traveler. Craigslist has a funny way of bringing people together.

Thankfully, the #19 arrived on time – ahhh, the last leg of the trip. At 10pm, I finally walked in my front door, tired and hungry. Instead of taking two and a half hours, the trip took just over five and a half hours from door to door.

An iffy day

The day could have been much better, if only:

If I had found “Jeff” before he left, I would have probably made it back to Portland by 5:15pm. No dice.

If I had checked the Amtrak schedule 15 minutes earlier, I would gotten on the train and made it back by 5:30. Nope.

If I had waited one more minute to buy the bus ticket, I would have ridden back with the mystery texter and made it back to Portland by 6:45. Negative.

If the bus had arrived at the Tacoma station on time, we would have made it back to Portland at 8pm, and someone would have been available to pick me up at the Portland station when I got back.  Afraid not.

If the traffic between Tacoma and Olympia had been lighter and we arrived a few minutes earlier, I would have caught an earlier Tri-met bus home. Instead, I missed the bus, which cost me an extra half hour. Go figure.

Like I said before, I like mass transit. I enjoy seeing and meeting new people, I like the fact that people share resources and I really like letting someone else do the driving. But after a day like Friday, I remember why people drive. Mass transit can be a real pain in the ass. But it does make for some interesting stories....

Return of the Links

Break out your umbrellas! After a dry December, the rain has returned to the Rose City—and how! We’re pushing record levels of precipitation over the last few days and the forecast is for a lot more over the next week. Meanwhile, I received an email from a friend in Orlando who said it was 82 degrees and sunny there today. Do you suppose there is good coffee down there? Might be worth taking a trip to find out.

Don’t let the gray get you down, though, there are plenty of things to do inside. Here are a few links to take your mind off the weather for a while:

This story about DD made me want start a campaign “Stop! America does not run on….well, you know.” The last thing this country needs is more opportunities to by more sugar, fat and mediocre coffee.

David Lynch, who produced Twin Peaks,  is obsessed with coffee, though he is down to only seven cups per day (from a high of twenty).

Headed to Seoul? Check this café out.

For the environment, which is worse—throwing nine billion (9,000,000,000!) K-cups into a landfill, or making coffee and not drinking all of it? This article from the Kansas City Star takes a look at that question.

The political philosopher Leo Strauss once wrote that democracies need apathetic populations to function properly. Apparently that’s true for dictatorships too. Coffee consumption has a history of scaring rulers bent on controlling their people, according to NPR. In some cultures in the past, coffee drinkers faced capital punishment for sipping up. Imagine what such a policy would do to the population of the Pacific Northwest.

The Northwest Barista Championship is coming up next week in Tacoma. Here’s the link to the competition’s site, where you can see the schedule of events and (soon, hopefully) the list of competitors (currently there’s a nice video from last year’s event on the site too, by the way!).

Stay dry (and out of low-lying areas)!

Can I have a tall blonde, please?

 

Yesterday, I went to Starbucks today to try the company’s new Veranda Blend. Starbucks calls the blend a “blonde roast,” and its marketing campaign touts the coffee’s soft flavors of cocoa and toasted nuts. Roasting the coffee lightly and preserving its subtleties would be a significant change for the company, known for its dark roasts. Perhaps they realized that the competition (small roasters) are carving out market share with their lightly-roasted coffees full of interesting and diverse flavors (Heart or Coava, for example).

When I made it to the register, I asked the barista what her impression of the new roast was. She seemed enthusiastic about it (granted, she gets paid to be enthusiastic), saying that it was a lighter than most Starbucks coffees, and it tasted  “kind of like toasted marshmallows.” She said she never drinks coffee outside of work, so she could not compare it to other roasters’ coffee.

I almost ordered a pourover (Starbucks does that now), but she was pushing the drip coffee they already had brewed. She assured me the coffee in the urn was fresh, and I figured that since most people order the already-brewed coffee when they visit the big green apron, I would be getting the experience a typical customer would.

On the right track

The Veranda Blend is distinctly lighter than a typical Starbucks dark roast. The barista was right about the toasted marshmallow aromas too. The coffee’s sweetness was the first thing I noticed, and for just a fleeting moment, a blush of fruit flavor passed over my tongue. It did not last long enough to tell what it was.

For coffee connoisseurs, the blonde roast is a step in the right direction. However, I still would not go as far as saying it has a lot of subtleties. The flavors were more like sepia tones than vibrant colors—there was no burst of crisp acidity or deep chocolate notes, for example. If you’re looking for nuances in your coffee, you have better options around PDX. As Starbucks continues to innovate, the company might someday push closer to producing the kind of coffee Portlanders expect, but for now, the local roasters still win.